Gorilla accessibility

This looks like a really old post (I mean, it's from 2007 for goodness sake). Stay for the retro vibes but be aware any information in this post is likely way out of date.

Cadbury’s have recently launched a new advertising campaign under the name Glass And A Half Full Productions. Whilst the advert itself is genius, it is the accompanying website which caught my eye.

The Cabury advert gorilla

Not content with slapping together a basic site, they have gone the extra mile to ensure as many people as possible can get on board. As well as the standard Flash-powered content - note I say content, rather than site - they have a version running the video via Windows Media Player.

This alone gives them props as Flash is a more responsive video player, but they have also added a video transcript - the first time I’ve seen it done on an advertising site. I’m no expert but the transcript seems very well executed, so I assume they recruited professionals to do the job.

My only niggle would be that the link to the WMV player from the html version opens in a new window whilst the link from the Flash version remains in the parent, but this is small fish compared to the great steps they’ve taken for accessibililty on the rest of the site. The interesting thing is that the transcript actually adds something to the experience for folks who can actually see the video, so everyone benefits.