Measure Map bought by Google

This looks like a really old post (I mean, it's from 2006 for goodness sake). Stay for the retro vibes but be aware any information in this post is likely way out of date.

It seems that everyone is getting aquired these days.

Of course the sign of a great product must be when it gets bought before it’s even launched.

MeasureMap is a web analytics service created by Jeff Veen and others at Adaptive Path. Jeff is moving to Google with the product.

I’ve been waiting for MeasureMap to launch ever since I saw hints of the UI a while back and had been wondering why it was taking so long to hit the shelves, I’m guessing this had something to do with it.

The question everyone must be asking is, how is this going to align with the similarly shy Google Analytics.